Engagement on LinkedIn is fairly straightforward: Clicks, likes, comments and shares all count. That includes clicks on your company logo, on your “visit website” button and on all other clickable content.
This may include Direct Link Clicks, as well as Page likes, post comments, or event responses. Social Clicks is the number of clicks your ad receives when it’s shown with social information (ex: “Jane Doe likes this”). Direct Post Engagement is the number of direct post engagement the ad got.
What is included in post engagement?
Post engagement on Facebook refers to the total number of actions people take involving your posts. This includes liking/reacting, commenting, sharing, claiming your offers, clicking the link, etc. When people see posts that are relevant to them, they’re more likely to interact.
What is Facebook engagement? Facebook engagement is a way to track how your audience is interacting with the content you share. Facebook engagement metrics include likes, comments, shares, and clicks on your post content.
Facebook defines Link Clicks as “the number of clicks on links within the ad that led to destinations or experiences, on or off Facebook.” So, while Link Clicks are more focused than the Clicks (All) metric, they still include clicks on any links, whether they take people on or off of Facebook.
What does Facebook count as an engagement?
Facebook engagement is any action someone takes on your Facebook Page or one of your posts. The most common examples are reactions (including likes), comments and shares, but it can also include saves, viewing a video or clicking on a link.
Cost Per Inline Link Click is the average amount of money spent per click on links contained in advertisements. It is calculated by dividing the total amount of money spent on ads by the total number of clicks on links within the ads and is a variation of Cost Per Click (CPC).
A link click means that a person clicked a link in your ad. A ‘landing page view’ is when a person lands on your ad’s destination URL (landing page) after clicking a link in your ad. From Facebook: “Landing page views let you know how many times people loaded your website, after clicking your ad.
What is the difference between engagements and clicks on Facebook?
The number reported by Facebook as engagement is defined as the number of clicks, likes, shares and comments on a post. Engagement rate is the number of people who’ve engaged with the Facebook post by liking, reacting, commenting, clicking on or sharing the post divided by the number of people who were reached.
How are clicks counted?
When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. A click is counted even if the person doesn’t reach your website, maybe because it’s temporarily unavailable.
Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad. Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.
Clicks are all clicks for a tracking link, whereas unique clicks are the number of the unique users that click on a tracking link of your campaign. If a single user clicks 5 times on a link, the servers will record 5 clicks and 1 unique click.