# Question: What is a good cost per engagement on Facebook?

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## What is a good cost per action on Facebook?

The average cost per click (CPC) on Facebook ads is \$1.68 across all industries. Just like on Google, Financial advertisers have the highest CPC on Facebook ads with an average cost per click of \$3.89.

Average cost per click on Facebook by industry.

Industry Average CPC
Real Estate \$1.81
Science \$1.33

## What is a good cost per 1000 reach Facebook?

According to Wordstream’s Facebook Ad benchmarks, the average conversion rate for paid Facebook ads across all industries is 9.21%. Following this conclusion, we could say that a “good” conversion rate for your Facebook Ads should be around 10% or more.

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Note that Facebook considers a result rate of anything 1.5% and above a success. You may disagree, but at least it’s a benchmark to remember. Clearly, monitoring your ad for response based on the goal you originally set for it is important.

## What is a good click through rate?

The CTR Equation

Basically, it’s the percentage of people who click your ad (clicks) divided by the ones who view your ad (impressions). As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display. Of course, these are just averages.

## Why is my cost-per-click so high Facebook?

This is because ad CPC rates fluctuate based on supply and demand. If you are in an industry where there are a lot of companies all buying ads, this drives up demand, and you’ll end up spending money per click than any industry with less competition.

## How is cost per 1000 Reach calculated?

It is calculated by taking the amount you spent on your ad campaign, dividing it by the amount of users you reached (a metric that Facebook estimates based off of the real data sample that it has), and then multiplying it by 1,000.

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## How do you get millions on Facebook?

20 Strategies to Boost Facebook Organic Reach

1. Build Your Presence and Authority. …
2. Drive Facebook Organic Reach By Publishing Evergreen Content. …
3. Create a Facebook Group for Your Most Engaged Audience Members. …
4. Use Organic Post Targeting. …
5. Post When Your Competitors Are Asleep. …
6. Post the Content Your Users Like.

## What is a good cost per 1000 reach?

The average cost per 1000 impressions in 2019 was \$5.12.