What is the difference between post reach and post engagement on Facebook?

Is reach the same as engagement?

What exactly is the difference between reach and engagement? Reach is best described as the number of unique viewers who see your content, while engagement is those who interact with your content. In other words, engagement is things such as likes, comments, share etc.

What is post engagement on Facebook?

Facebook engagement is any action someone takes on your Facebook Page or one of your posts. The most common examples are reactions (including likes), comments and shares, but it can also include saves, viewing a video or clicking on a link.

Which is better reach or engagement?

If you are trying to grow your fan base or get a certain post seen, Reach may be the metric for you. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Reach measures how many people have seen your post.

What is more important post reach or engagement?

Post engagement is more important than post reach when you are trying to build a relationship with customers, measure their intent to take action (go to your website, purchase your product, etc.), and increase customer loyalty to your business. Higher reach doesn’t necessarily lead to higher engagement.

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Is reach the same as views?

Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t. Reach is the number of people who saw any content from your Page or about your Page.

What is a good post reach on Facebook?

It’s no secret that most social platforms operate on a pay-to-play model for brands. The average reach of an organic post on a Facebook Page hovers around 5.20%. That means roughly one in every 19 fans sees the page’s non-promoted content.

How can I increase my Facebook post reach?

Tag Relevant People/Pages/Groups

In addition to hashtags, you can also tag the subject in the post. This will allow the members of that page/group to see the post, so they can contribute to the conversation and improve the post’s organic reach. The more relevant the tags, the better the odds of it reaching more people.

Can engagement be higher than reach?

However, reach and engagement does not go hand in hand. High reach doesn’t necessarily mean that your engagement is high as well – it’s possible to have high reach with low engagement and vice versa. Measuring engagement is primarily based on how compelling your post is to your target audience.

What’s more important likes or reach?

Bottom line: Likes are better than Reach/Impressions. Next time you’re analyzing your social media, focus on your post engagement rather than your post reach. If you need help with social media marketing or engagement, Divvy can help!

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How do I get my Facebook page more likes?

10 clever ways to get more Facebook likes

  1. Develop a smart Facebook marketing strategy.
  2. Craft a great Page.
  3. Make your Facebook Page easy to find.
  4. Post relevant, high-quality content.
  5. Engage consistently and at the right times.
  6. Host a Facebook contest.
  7. Engage with other brands and communities on Facebook.

What is a good engagement rate on Facebook?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.