How does Instagram determine engagement rate?

How does Instagram calculate engagement rate?

To calculate your Instagram engagement rate this way, divide the number of likes and comments by your total number of followers then multiply by 100.

  1. Engagement = (Likes + Comments) / Followers x 100.
  2. Engagement = (Likes + Comments + Saves) / Impressions x 100.

Is a 6% engagement rate on Instagram good?

Above 6% = very high engagement rate

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.

What is a good Instagram engagement rate 2021?

An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them.

How do you calculate engagement rate on Instagram 2020?

Traditionally, you can calculate your social media engagement rate using the following formula: the number of public interactions with a post divided by the number of account followers and multiplied by 100. For an Instagram post, for example, the number of public interactions is the number of likes and comments.

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What is a good Instagram Like ratio?

Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.

What is a good engagement percentage?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve.

How is engagement rate calculated?


  1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
  2. It is calculated as total engagement divided by total followers, multiplied by 100.

Why is my IG engagement so low?

Low-Quality Content

In other words, if your Instagram account primarily shares the same content over and over or utilizes content taken from another user without providing proper credit and original captions, it’s more likely you’ll see less engagement.

How do I increase my engagement on Instagram?

How to Increase Instagram Engagement in 2022

  1. Engage With Your Audience Through Instagram Stories Stickers.
  2. Create and Share Relatable Memes.
  3. Create Saveable Graphics.
  4. Share Valuable Information in Carousel Posts.
  5. Include Call to Actions In Your Captions.
  6. Let Your Personality Shine Through on Instagram Stories.

Why is my Instagram engagement so low 2021?

If your low engagement rate is due to the long absence of a social media manager, or if you haven’t posted long enough, the best thing is to start posting regularly. Twice a day is a good starting point, and later on, you can get back to your regular posting schedule.

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What is the average Instagram engagement rate?

Iconosquare recently conducted a study of more than 30,000 Instagram profiles and found that the average engagement rate is 4.7%. Other studies have found the average engagement rate to be 1.22% and 4.59%. These statistics are averages and vary from industry to industry.